Amazon’s Brand Registry, Explained

Amazon is a vast marketplace where one product listing can be the entry point to multiple sellers: either the official brand owner, or resellers of that product. This strikes fear in the hearts of some brands who are used to primary control of their digital and physical shelf. No matter the size of the business, brands on Amazon can face stiff competition from re-sellers who disrupt the product detail page and customer shopping experience with lackluster (or worse, inaccurate!) information.

Luckily, Amazon has a program called Brand Registry that ensures only the registered brand owner can control the information on the product detail page. In this post, we’ll explain everything you need to know about Brand Registry so you can claim your brand’s PDPs, unlock new marketing opportunities, and grow your business.


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